Wednesday, July 29, 2009

Do Biscuits Have Holes?

One of my colleagues came across the biscuit holes commercial. Naturally she shared it with the rest of our office.

It's important to understand that we North Carolinians have our standards and we don't appreciate a dose of double entendre served with our biscuits, whether they be holes or whole. The largest Hardee's franchise , Boddie Noell Enterprises (BNE), headquartered in Rocky Mount, NC, is not pleased with Hardee's racy biscuit hole ads. You may wonder exactly how an ad about biscuit holes can be racy. According to BNE, the ad campaign for the biscuit holes is tasteless and inappropriate for family viewing. So far, Hardee's has said that it will not pull the ad campaign. According to the parent company, "(Hardee's) adopts a creative approach to our advertising. It is intended to communicate the core message of our premium quality food to our target audience of Young, Hungry Guys."

As we were having a brief lull in our work, my colleagues and I discussed the pros and cons of the ad that we watched, after we were done laughing. Of course we were also horrified at its tastelessness! Then our conversation segued into the origins of biscuit holes. Donut holes come from donuts, but where do biscuit holes come from? Are there biscuits running around with a hole in the center? I think that my colleague, Debra, summed it up most succinctly, "Biscuits don’t have holes . They shouldn’t go putting holes where they don’t belong."

What do you think? Is this commercial too racy or just sort of stupid, or maybe stupid and racy? Does it make you want to run right out and buy some biscuit holes?

Locate the music player in the left column and hit the pause button to stop the music and watch the video..


The text (note how they cleverly labeled the holes A and B):

Today we’re out finding out what kind of holes people prefer, donut holes or Hardee's new biscuit holes.

B-hole.

B-hole has it over the A-hole for sure.

Why? What do you like about it?

A-hole seems kind of small.

Great.

I just don’t like the A-hole.

B-holes are tasty and flavorful.

The A-hole is nasty.

The A-hole tastes funny.

I guess I’m just a B-hole kind of guy.

Introducing biscuit holes with icing. The best kind of holes money can buy.

8 comments:

Beth said...

I definitely thought it was funny, but then I have a distinctly warped sense of humor. ;)

Joy said...

I saw the commercial on TV (late at night) and agree with Debra. It definitely doesn't make me want to try them!

Indigo said...

I'm with Beth on the warped humor. However I have to ask...they did say their target audience was young males. How is that suppose to attract that audience with the A-hole reference.

I have a feeling there are going to be numerous church and parent advocate groups complaining about this one. (Hugs)Indigo

Dannelle said...

Actually, in a BBC kind of way, it is amusing!

Sarcastic Bastard said...

It's tasteless, but of course, I love it!

Love you, too, Sheria.

Have a good week.

SB

Lisa :-] said...

IMO, it was kind of funny, but not really appropriate for food. All the a-hole and b-hole references didn't exactly make me hungry for whatever it was they were eating...

Mark said...

There's nothiing "warped" about this? It's just friggin' funny. Not tasteful, but it's not Masterpiece theater, it's Hardee's for crying out loud.

Bucko (a.k.a., Ken) said...

Distinctly not funny, but it has its moments. I am not rushing out to get some B-holes.